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News
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
1+ week, 3+ day ago (820+ words) DynamO Pricing was founded in Budapest in 2017 and launched its proprietary dynamic pricing platform in 2020. Today, the company has roughly 100 active clients across Europe and the US, integrations with platforms including Spektrix and Tickets.com, and a footprint spanning Hungarian…...
What influencer-led rights deals are telling us about the future of sports broadcasting
1+ mon, 3+ week ago (513+ words) Influencers have begun to play an increasingly important role in sport, whether through on-the-ground promotion during live events or through the ancillary content they create on platforms such as YouTube and Twitch. As attention continues to split across platforms and…...
SI enables six IPL franchises to build 10 million first party fan profiles redefining the commercial value of owned fan data in professional sport
2+ mon, 20+ hour ago (382+ words) For most of professional sport’s digital era, audience scale has been the primary commercial currency, with broadcast reach, social following, and platform impressions the headline numbers presented to sponsors. The 10 million profile milestone marks a decisive departure from that model....
Fan Week is no longer just a warm-up act
2+ mon, 1+ week ago (633+ words) Image Credit Getty Images Though piece by Martin Ruffell, Director of Audience Development at Brave Bison. As Roland-Garros approaches, tennis returns to one of its most distinctive stages. The clay, the noise and the long rallies all give the French…...
New TV deals, playoff implications and local media: Why the NBA and NHL ratings gains have come at the perfect time
3+ mon, 4+ day ago (1161+ words) The start of the National Basketball Association (NBA) and National Hockey League (NHL) playoffs in mid-April is one of the busiest periods in North American sport, with wall-to-wall knockout matchups filling television schedules and streaming platforms for several weeks. These…...
NFL talks show Netflix is placing live sport at heart of its post-Hastings era
3+ mon, 1+ week ago (811+ words) Netflix co-founder and former chief executive Reed Hastings’ decision to step down as chairman marks the end of an era for a company which revolutionised the media and entertainment worlds. Hastings was instrumental in the firm’s transition from a DVD-by-mail rental…...
MLB to 'bundle' WBC broadcast rights in post-2028 TV deals
3+ mon, 6+ day ago (306+ words) Major League Baseball (MLB) is pressing ahead with plans to bundle the media rights to the World Baseball Classic (WBC) into its wider broadcast contracts in a bid to capitalise on the growing popularity of international tournament competition, according to…...
‘Personalisation is not optional’: How ESPN is using AI to turn one show into millions
3+ mon, 1+ week ago (973+ words) When ESPN launched in 1979, most within the broadcasting sector thought the concept of a 24-hour sports channel was outrageous. But within a decade it had changed how viewers watched sport on television, unlocked a lucrative new revenue stream for rights…...
Big East commissioner admits fragmentation challenges with US$80m broadcast deals
4+ mon, 1+ week ago (596+ words) The college sports conference is in the first season of US$80 million six-year deals with Fox, NBC and TNT Sports, replacing its previous US$46 million 12-year pact with Fox and CBS that expired in 2025. The contract is a significant revenue…...
What Main Street Sports’ demise means for MLB, NBA and NHL and the future of local sports broadcasting
4+ mon, 2+ day ago (1427+ words) After a brief stay of execution, Main Street Sports Group has seemingly finally admitted defeat in its battle against bankruptcy and will bow out of the regional sports network (RSN) space in April. The RSN model has been hugely lucrative…...