News
The Creator Invasion of Sports Is Changing the Playbook
1+ hour, 56+ min ago (844+ words) The NFL and Olympics" investment in creators is leading to larger, broader audiences and strategic partnerships It was a bold, attention-grabbing moment that aligned with Donaldson"s long history of giving away millions of dollars to everyday people. But it…...
How Streaming Expands Sports Fandom
3+ day, 21+ hour ago (829+ words) An NRG study in collaboration with TheWrap reveals that fans of all ages are discovering new leagues and engaging further through shoulder programming and sports betting For decades, live sports has been a linchpin that has kept millions of households…...
Larry Ellison's SailGP Reaches 2-Year Media Rights Extension With CBS Sports
3+ week, 6+ day ago (315+ words) The deal comes as the Oracle co-founder is backing his son and Paramount CEO David Ellison's $108.4 billion bid for Warner Bros. Discovery As Larry Ellison helps his son David in his quest to acquire Warner Bros. Discovery, Paramount's CBS Sports…...
Shohei Ohtani LA Dodgers Gambling Drama in the Works at Starz
2+ mon, 20+ hour ago (284+ words) Justin Lin will direct, co-write and executive produce the Lionsgate TV series from showrunner Alex Convery The dramatic retelling of Los Angeles Dodgers star Shohei Ohtani and his translator's gambling scandal is officially in development at Starz. Alex Convery, who…...
MLB Strikes 3-Year Media Rights Deals With ESPN, NBCUniversal and Netflix
2+ mon, 2+ week ago (254+ words) Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022, he spent four years at Fox Business as a production assistant…...
2025 World Series Frenzy Boosts Viewership Up Over Last Year's Dodgers-Yankees Matchup
3+ mon, 3+ day ago (360+ words) Plus, "The Witcher" Season 4 debut falls short and NASCAR brings ratings wins to the CW While the storied rivalry between the Los Angeles Dodgers and New York Yankees in last year's World Series might've positioned it for the ratings hall…...
World Series Game 7 Scores Nearly 26 Million Viewers, Hitting 8-Year High
3+ mon, 1+ week ago (199+ words) The Los Angeles Dodgers" victory over the Toronto Blue Jays on Saturday averaged 25.98 million viewers across Fox, Fox Deportes and Fox Sports, per early Nielsen numbers Nearly 26 million people watched the Los Angeles Dodgers defeat the Toronto Blue Jays in…...
The Brother-Sister Combo Behind Jomboy Media’s Push to Make Baseball Cool Again
3+ mon, 1+ week ago (1940+ words) Office With a View: Jimmy O'Brien and Courtney Hirsch on building a YouTube business on the back of baseball fandom Jimmy "Jomboy" O'Brien won't be watching his beloved New York Yankees in the World Series this year. But he will…...
From Actors to Athletes: Why Talent Agencies Are Going All-In on Sports
4+ mon, 4+ week ago (967+ words) CAA, WME, UTA, Range, Gersh and Innovative are giving top athletes the A-List treatment This is the fourth in a series from TheWrap exploring how sports'is transforming'the entertainment business. Read our third story here. Two years ago, when Shohei Ohtani…...
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
5+ mon, 1+ day ago (917+ words) A Wrap series: Thanks to streamers, sports rights have been sold for billions across different platforms just as average Americans have reached their spending limit This is the third in a series from TheWrap exploring how sports is transforming the…...