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News
SI hosts masterclass on fan engagement, unveils the Digital Fandom Quadrant
1+ week, 1+ day ago (233+ words) The centrepiece was the introduction of SI’s Digital Fandom Quadrant, a proprietary framework that assesses sports organisations on two axes – audience reach and digital fan-engagement maturity. It is among the first attempts to give the Indian sports industry a standardised…...
DAZN offers US major leagues a way out of RSN crisis as it uses local sports to finally crack America
1+ week, 5+ day ago (1082+ words) The most significant sports media development of the American summer may be a series of local rights partnerships signed by a global streaming service. From next season, DAZN will be the exclusive direct-to-consumer (DTC) home of the New York area…...
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
1+ mon, 1+ day ago (820+ words) DynamO Pricing was founded in Budapest in 2017 and launched its proprietary dynamic pricing platform in 2020. Today, the company has roughly 100 active clients across Europe and the US, integrations with platforms including Spektrix and Tickets.com, and a footprint spanning Hungarian…...
What influencer-led rights deals are telling us about the future of sports broadcasting
2+ mon, 2+ week ago (513+ words) Influencers have begun to play an increasingly important role in sport, whether through on-the-ground promotion during live events or through the ancillary content they create on platforms such as YouTube and Twitch. As attention continues to split across platforms and…...
SI enables six IPL franchises to build 10 million first party fan profiles redefining the commercial value of owned fan data in professional sport
2+ mon, 3+ week ago (382+ words) For most of professional sport’s digital era, audience scale has been the primary commercial currency, with broadcast reach, social following, and platform impressions the headline numbers presented to sponsors. The 10 million profile milestone marks a decisive departure from that model....
Fan Week is no longer just a warm-up act
3+ mon, 2+ day ago (633+ words) Image Credit Getty Images Though piece by Martin Ruffell, Director of Audience Development at Brave Bison. As Roland-Garros approaches, tennis returns to one of its most distinctive stages. The clay, the noise and the long rallies all give the French…...
New TV deals, playoff implications and local media: Why the NBA and NHL ratings gains have come at the perfect time
3+ mon, 3+ week ago (1161+ words) The start of the National Basketball Association (NBA) and National Hockey League (NHL) playoffs in mid-April is one of the busiest periods in North American sport, with wall-to-wall knockout matchups filling television schedules and streaming platforms for several weeks. These…...
NFL talks show Netflix is placing live sport at heart of its post-Hastings era
4+ mon, 23+ hour ago (811+ words) Netflix co-founder and former chief executive Reed Hastings’ decision to step down as chairman marks the end of an era for a company which revolutionised the media and entertainment worlds. Hastings was instrumental in the firm’s transition from a DVD-by-mail rental…...
MLB to 'bundle' WBC broadcast rights in post-2028 TV deals
3+ mon, 3+ week ago (306+ words) Major League Baseball (MLB) is pressing ahead with plans to bundle the media rights to the World Baseball Classic (WBC) into its wider broadcast contracts in a bid to capitalise on the growing popularity of international tournament competition, according to…...
‘Personalisation is not optional’: How ESPN is using AI to turn one show into millions
4+ mon, 2+ day ago (973+ words) When ESPN launched in 1979, most within the broadcasting sector thought the concept of a 24-hour sports channel was outrageous. But within a decade it had changed how viewers watched sport on television, unlocked a lucrative new revenue stream for rights…...